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  2. Oolone: New Visual Search Engine Offers Images of Websites

    The Next Web (Mar 5 2012) Web Search , Product Launch , Innovation & Ventures

    1. Oolone is described as a ‘visual search engine’ which displays search results as images of the websites rather than blue links above blocks of text, as Googlers may be more familiar with. “Research has shown that we’re not particularly well suited to read,” says Chris Whittle a London-based neuroscientist. “In fact, we seem to be naturally programmed to make judgments by scanning images.” “Many studies have shown that people are automatically drawn to images over text,” he continues. “Not only do we prefer images, but they’re more useful to us because image-judgment uses whole brain networks, which implies a more holistic analysis.” With the tagline of ‘Open Your Eyes to the Web’, the search engine was launched to improve the way that we interact with the Internet.

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