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  2. European Mobile News Consumption Leaps 74% in a Year

    The Next Web (Mar 23 2012) Mobile Apps , Market Size/Share , Intelligent Content Technology

    1. European Mobile News Consumption Leaps 74% in a Year

      New figures out today from comScore indicate that smartphone users in five key European markets are increasingly turning to their smartphones for news. According to the study, 36.9% of smartphone users surveyed in France, Germany, Italy, Spain and the UK reported accessing news sites via an app or browser in January 2012 – an increase of 74%, year-on-year. More frequent use is also on the rise; those accessing news on their smartphone “almost every day” saw an 82% increase. Breaking smartphone-based news consumption down by country, the UK has the highest percentage of frequent users, at 46.8%, with France holding second place at 36.9%.

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