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  2. WSJ Reveals Data on Reader Times on Different Devices

    Econsultancy (May 18 2012) eReaders , Market Research Data

    1. WSJ Reveals Data on Reader Times on Different Devices

      The Wall Street Journal revealed some interesting data about readership trends by device and time today at the Business Development Institute's social and mobile conference for Financial Services. While a live Twitter feed streamed the thoughts of the audience, Michal Shapira, Associate Vice President of Digital Marketing noted that the organization is not just a traditional media company anymore and claimed that, compared to a jury of it's peers, the company is number one in terms of mobile access. Supplementing print readership, the WSJ's desktop, tablet, and phone applications extend the companys product consumption levels far beyond it's traditional reading hours. The news organization's tablet usage (mostly iPad) begins first, at five in the morning, with print following shortly thereafter. As people transit to and arrive at work those consumption methods fall precipitously. Subsequently, mobile phone and desktop access rise, then hold steady throughout the remainder of the working day. Tablet usage begins to pick up again in the evening, and usage of WSJ Live, the company's streaming video app, peaks in the evening at 10pm.

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