Yahoo Axis Launches With Visual Search, Instant Previews
Yahoo has unveiled a new search tool that its claims will offer users a better way to search the Internet on their iPhone, iPad, or on a desktop browser. Yahoo Axis displays search results without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search. “By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game,” wrote Ethan Batraski, a director of product management at Yahoo. Batraski said that changing user behavior, such as the widespread adoption of mobile devices to browse the internet, meant the time had come to rethink what users needed from a search tool.